Hey, nice to meet you. 👋
I’m Jonatan, a tech founder, software maker and spiritual teacher based in the San Francisco Bay Area.
As Founder & CEO of Aligned, I lead a 50-person startup studio, delivering world-class product and engineering teams to mission-driven startups.
I also run Embrace, an invite-only spiritual community focused on meditation, intuition, and energy work.
I’m passionate about building exceptional teams and turning software into a force for good.
I'm originally from Sweden, where I launched my first company, GosuGamers, at 13 years old. By 20, I was able to have my first exit, having grown GosuGamers into a global eSports community with millions of users.
In 2008 I joined Spotify as their first Web Developer, led the creation of Spotify Analytics, open.spotify.com, and the launch of Spotify.com in several key markets.
A few years later I co-founded Lookback, a user research SaaS platform with 1,000s of customers including Figma, Google, Meta, Netflix, Nike, PayPal and many more.
I'm now based in Palo Alto, California, where I live with my wife and three kiddos.
If you’re working on meaningful software, or looking to join a high-impact team, hit me up!