I’m an entrepreneur, product maker, community builder and spiritual
teacher based in Palo Alto, California.
As Founder & CEO of
Aligned, I lead
a 50-person startup studio, delivering world-class product and
engineering teams to mission-driven startups.
Originally from Sweden, I launched my first company,
GosuGamers,
at just 13 years old. By 20, I had achieved my first exit, growing
GosuGamers into a global eSports community reaching millions.
I later joined
Spotify as the
company’s first Web Developer in 2008. I led the creation of Spotify
Analytics, open.spotify.com, and the launch Spotify.com in several key
markets.
A few years later I co-founded
Lookback, a
user research platform with customers like Figma, Google, Meta, Netflix,
Nike, PayPal, and 1,000s more.
Outside of work, I run Embrace, an online community focused on
meditation, intuition, and energy work. I live with my wife and our
three kids in the SF Bay Area, since moving here in 2014.
I’m passionate about building exceptional teams and helping startups
scale with purpose. If you’re working on something meaningful—or looking
to join a high-impact team—let’s connect.