I’m an entrepreneur, product leader, and meditation teacher based in
Palo Alto, California.
As Founder & CEO of
Aligned, I lead
a 50-person startup acceleration studio, delivering world-class product
and engineering teams to mission-driven startups.
I also run Embrace, an invite-only spiritual community focused on
meditation, intuition, and energy work.
Originally from Sweden, I launched my first company, GosuGamers, at just
13 years old. By 20, I had achieved my first exit, growing GosuGamers
into a global eSports community reaching millions.
I later joined Spotify as the company’s first Web Developer in 2008, and
led the creation of Spotify Analytics, open.spotify.com, and the launch
Spotify.com in several key markets.
A few years later I co-founded
Lookback, a
user research platform with customers like Figma, Google, Meta, Netflix,
Nike, PayPal, and thousands more.
I’m passionate about building exceptional teams and helping startups
scale with purpose. If you’re working on something meaningful—or looking
to join a high-impact team—let’s connect.