Hey, nice to meet you. I'm Jonatan, a tech founder and spiritual teacher based in the San Francisco Bay Area.
I currently run Aligned, a 50-person startup studio in the U.S. We're on a mission to help the tech industry build more aligned technology that solves some of the real issues on the planet. We hire world-class technologists who are also world-class at inner work.
I also run Embrace, a spiritual community focused on accessing non-local intuition and expanded states of consciousness.
Background
I’m originally from Sweden, where I became an entrepreneur at a young age when I started GosuGamers, a community for gamers that quickly grew to millions of users and a large team.
After selling that business as a 20 year old, I was deeply smitten with tech and its impact, and was somehow able to join Spotify as their first Web Developer. This was my real growing up as a technologist, helping the company scale rapidly.
It was also in Sweden that I came into contact with spirituality. I was initiated into several advanced techniques by my uncle, specifically around intuition, guidance, and healing, all of which I’ve continued to practice and focus on to this day.
A few years later I co-founded Lookback, a UX research SaaS platform that started as an internal Spotify tool. We spun it out, raised venture capital and moved to the U.S. with my family and co-founders. The company grew to thousands of customers like Figma, Google, Netflix and Airbnb.
Since then I’ve helped hundreds of founders navigate both the inner and outer challenges of building tech, through Aligned as well as through my spiritual work.
Outside of work, I'm into coaching, the outdoors, and great design. I have three amazing teenage kids and am currently based in Mill Valley, California.
Writing
- Big battery, small battery
- System 3: Learning to access our higher intuition
- Gap thinking vs Step thinking
- Work hard. Become an idiot.
🙏
